Manage Properties & Portfolios

Placemaking

Towns and cities are engaged in the bid for investment and the bid for talent. Our placemaking team unlock the destination potential for clients and the people their places serve.

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Creating places where people want to be

Today’s tenants want more than a place to work. They want spaces to discover real connection, community and productivity. Placemaking, once considered a "nice-to-have," is now a critical driver of value, employee’s expectations are higher than ever with the emergence of ‘experience as a service’ across a range of sectors. Building a community and creating places where people want to be is now a strategic imperative for both occupiers and landlords. When it comes to creating a sense of place, there is more to it than meets the eye.

At CBRE we take a strategic approach to creating and managing places. We deliver this through our discovery and audience-led approach to inform and define experience strategy. We factor in the physical and non-physical elements of a place, considering the key ingredients that come together to create a destination.

Placemaking: Driving Landlord Advantage

Driving success for tenants, landlords and investors

Placemaking as a landlord advantage

For landlords a robust placemaking approach offers a distinct advantage, making an asset more appealing to potential occupiers and incentivising current tenants to remain.

A thriving, engaged community adds value by building a vibrant and desirable environment. It also provides a direct pathway for integrating the social components of a real estate sustainability plan. Landlords who embrace placemaking directly assist investors in achieving their goals for social responsibility.

We understand that placemaking is about more than physical space; it's about the entire experience. It's about building places that resonate with people on a personal level, places where they feel connected, inspired, and engaged.

At CBRE, we are collaborating with our clients, acting as an extension of their team to curate engaging experiences that transform spaces into destinations that create value for both our clients and the communities we serve.

Trends and insights affecting placemaking

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Collaboration is key

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Community matters

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Wellness at heart

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Green spaces

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Outdoor culture

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Social value

Contacts

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