Hotel & Hospitality

UK Hotels Expertise. Global Reach. Proven Delivery. We advise investors, owners and lenders across the UK hotel market—combining deep regional knowledge with access to global capital.
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Hotel Trends in 2026

Explore investor sentiment shaping the hotels sector: key strategies and priorities revealed in our 2026 survey.

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We support every stage of the hotel lifecycle – acquisition, disposal, financing and repositioning.

Our advice combines deep knowledge of regional and national hotel markets across the UK with global connectivity, helping clients unlock opportunities from single-asset transactions to larger prime investments and landmark portfolio deals.

We advise a broad spectrum of hotel market participants, from private investors, owner-operators and branded hotel groups to institutional and cross-border capital.

Why CBRE Hotels UK

  • UK-wide hotel expertise spanning single-asset transactions, prime investments and landmark portfolio opportunities
  • Trusted by a broad client base, from private investors and luxury hotel owner-operators to branded hotel groups and institutional cross-border capital
  • UK-wide hotel expertise backed by the strength of CBRE’s global platform

Key Market Considerations

  • Cost pressures and margin management
  • Labour availability and operational resilience
  • Evolving demand patterns and rate strategy
  • Competitive positioning and alternative accommodation
  • Sustainability expectations and CapEx planning

How We Deliver Value

Our advice is grounded in live transactions and delivered through a connected UK and global platform.

  • Targeted buyer engagement, pricing insight and transaction strategy
  • Advice across acquisitions, disposals, financing and repositioning
  • Access to live investor demand, from private buyers to institutional and cross-border capital
  • Integrated advice across valuation, debt and capital markets

What Hospitality Real Estate Means For Hotel Property

Hospitality real estate sector covers the ownership, operation and investment of income-producing assets that meet overnight accommodation demand, including hotels, serviced apartments and other hospitality property types. The hospitality real estate market is shaped by a diverse mix of owners, operators, investors and hotel brands. Through our ongoing involvement across the sector, we provide insight into market dynamics, investor sentiment and the factors influencing hotel performance and value.

A photograph looking up at the intricate dome of a Baroque-style building, featuring detailed white plasterwork, ornate molding, and arched windows allowing natural light to illuminate the elegant architectural design.
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Hotels for Sale in the UK

Looking to buy or sell a hotel in London and the UK? CBRE provides advice to both buyers and sellers on a variety of single asset and portfolio opportunities across the UK.
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Services

Investment & Capital Markets – acquisitions, disposals, strategy

For single and multiple asset transactions, we provide investors with an in-depth understanding of the complex hospitality real estate market and offer comprehensive capital markets services including acquisition/disposal and advisory.

Armed with a dynamic understanding of economic, operational, and regional factors, our team of experts can navigate clients through even the most complex transactions.

Advisory Services

Advising owners, investors and developers throughout the investment lifecycle. Combining sector insight, financial analysis and operational expertise, we help clients evaluate opportunities, mitigate risk and make informed decisions aligned with their investment objectives.

Our advice spans feasibility and viability assessments, transaction support, asset positioning and operational performance, providing a clear perspective on how to create and protect value over the long term.

Valuation – valuation, due diligence, asset insight

Impactful advice from market and financial feasibility studies, to strategic reviews, management contracts and transaction due diligence. We simplify the investment and operations process, and safeguard investments for the long term.

Accurate valuations, informed development and acquisitions, investment evaluations and underwriting, from RICS qualified valuers with specialist hotel-sector knowledge. Our professionals have a multidisciplinary background that brings a balanced perspective to each valuation.

Debt & Structured Finance – financing, restructuring, development advisory

Our hotel-centric Corporate Finance team provides comprehensive financial solutions for the world’s leading hospitality owners, investors and developers capitalising on CBRE’s long-established relationships with the industry’s premier international lenders, including banks, pension funds, conduits/CMBS entities and offshore investors. We provide sophisticated structuring, debt and equities funding solutions delivered with discerning financial advice across buy- and sell-side mandates.

Investment Banking

CBRE Investment Banking is the industry’s leading provider of advisory and financing in private and public markets. We combine global institutional investor distribution with advisory expertise across the spectrum of real estate investment banking activities.

Operator Selection

Operator selection plays an important role in hotel performance and long-term value creation. We work with clients to identify suitable operating partners, evaluate options and structure agreements that support their strategic objectives.

This approach helps ensure alignment between the asset, the operator and the owner's long-term goals.

  • The right operator
  • The right commercial framework
  • The right long-term outcome

Project Management

We manage the planning, design and construction of hospitality projects and programs in every market worldwide. Our seasoned experts and seamless process ensure project quality and deliver on budget and on schedule.

From single assets to large-scale portfolios, we provide a full suite of end-to-end solutions for hospitality, leisure and alternative asset classes.

Connect with Hotels & Hospitality Experts

Elevate your hotels & hospitality performance with strategic real estate solutions. Optimise your operations with our unrivalled expertise and global platform.

UK Contacts

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Europe Contacts

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Frequently Asked Questions (FAQs)