Case Study
Bromley South
First Build-to-Rent development in Bromley Town Centre.
January 23, 2026
CBRE Development Management was appointed by The John Lewis Partnership to lead the options analysis, feasibility study and planning application for its first Build-to-Rent development in Bromley Town Centre.
Working alongside Assael Architecture, the scheme will transform the existing brownfield Waitrose site into a vibrant residential-led mixed use development, delivering 353 rental homes, a modernised Waitrose store, new public piazza and improved public connectivity.
Following extensive public consultation, stakeholder engagement and a robust cultural and social value strategy, Resolution to Grant was secured in 2024, supported by a majority of positive local responses for the proposed tall buildings.
This project makes a significant contribution to Bromley’s housing supply and town centre regeneration, reinforcing CBRE’s expertise in navigating complex planning processes and delivering landmark developments.
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