Press Release
CBRE Presents “2026&Beyond” – 30 Leaders Share Their Perspectives On The Future of Real Estate
March 16, 2026
Stockholm – 16 March 2026 – CBRE, the globally leading player in commercial real estate, today launches its Swedish campaign “2026&Beyond”. The campaign brings together 30 unique future insights from prominent leaders across multiple sectors, creating an inspiring vision of the cities of tomorrow and the lives of the people who live and work in them.
In 2026&Beyond, CBRE collaborates with visionaries and influential voices from both the real estate industry and the wider business community. The initiative aims to highlight the pivotal role of the real estate sector in a society undergoing rapid change driven by new behaviours, emerging technologies and increasing demands for sustainable development. By gathering perspectives from a broad spectrum of industries, the campaign strengthens CBRE’s position as a thought leader and illustrates how real estate both influences – and is influenced by – broader societal trends.
The campaign is defined by a high quality and personal expression, with carefully directed portrait photography and filmed interviews that allow each participant to explore their view of the future. Together, these perspectives form a cohesive whole that both inspires and encourages the industry to begin addressing tomorrow’s challenges today.
“We want to show how real estate affects – and is affected by – every part of society,” says Daniel Hummel, Managing Director, CBRE Sweden. “By inviting external and internal leaders with strong visions for the future, we are creating a platform for inspiration, innovation and cross-sector dialogue. Real estate is not an isolated industry – we live our lives in buildings, and the needs of the future will shape how we build, live, work and consume.”
For the visual elements of the campaign, CBRE collaborated with photographer Johan Gustavsson (G40 Studio), while Creo was responsible for the film production and graphic design.
Discover how CBRE is shaping the future of real estate – one perspective at a time.
Follow the campaign on LinkedIn with #2026&Beyond
Campaign website: 2026&Beyond | CBRE Sweden
In 2026&Beyond, CBRE collaborates with visionaries and influential voices from both the real estate industry and the wider business community. The initiative aims to highlight the pivotal role of the real estate sector in a society undergoing rapid change driven by new behaviours, emerging technologies and increasing demands for sustainable development. By gathering perspectives from a broad spectrum of industries, the campaign strengthens CBRE’s position as a thought leader and illustrates how real estate both influences – and is influenced by – broader societal trends.
The campaign is defined by a high quality and personal expression, with carefully directed portrait photography and filmed interviews that allow each participant to explore their view of the future. Together, these perspectives form a cohesive whole that both inspires and encourages the industry to begin addressing tomorrow’s challenges today.
“We want to show how real estate affects – and is affected by – every part of society,” says Daniel Hummel, Managing Director, CBRE Sweden. “By inviting external and internal leaders with strong visions for the future, we are creating a platform for inspiration, innovation and cross-sector dialogue. Real estate is not an isolated industry – we live our lives in buildings, and the needs of the future will shape how we build, live, work and consume.”
For the visual elements of the campaign, CBRE collaborated with photographer Johan Gustavsson (G40 Studio), while Creo was responsible for the film production and graphic design.
Discover how CBRE is shaping the future of real estate – one perspective at a time.
Follow the campaign on LinkedIn with #2026&Beyond
Campaign website: 2026&Beyond | CBRE Sweden
Contact
Yvonne Ehinger
Head of Marketing & Communications, Nordics & Sweden
About CBRE Group, Inc
CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm and a premier provider of critical infrastructure services (based on 2025 revenue). The company has more than 155,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage servicing, valuations); Building Operations & Experience (facilities management, property management, flex space & experience, data center solutions); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.
CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm and a premier provider of critical infrastructure services (based on 2025 revenue). The company has more than 155,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage servicing, valuations); Building Operations & Experience (facilities management, property management, flex space & experience, data center solutions); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.