Intelligent Investment

UK Senior Living Survey 2025

January 8, 2026 3 Minute Read

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Introduction

The UK senior living sector is at an inflection point, driven by shifting consumer priorities and changing expectations. CBRE’s 2025 UK Senior Living Survey reveals three key trends reshaping decision-making and redefining the value proposition for operators and investors:

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A shift towards needs-driven choices
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The importance of affordability and cost certainty
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The ongoing challenge of limited public awareness

Key Findings

  1. Needs-driven consumer base

    Senior living is moving away from being a purely lifestyle choice with luxury amenities. Health, security, ease of management, and overall wellbeing now outweigh bespoke amenities for most consumers. Affordable, mid-market developments are emerging as the strongest opportunity for growth.

  2. Affordability and cost certainty

    Financial security and predictable expenses are top priorities, especially for those under 75. Flexible payment models and transparent pricing are essential to boost confidence and accelerate resident uptake. Operators may benefit from simplifying pricing and offering greater transparency.

  3. Awareness gap and growth constraints

    Despite its potential, senior living remains misunderstood by much of the public. Misconceptions and lack of information continue to slow adoption, highlighting the need for greater education with more widespread marketing and communication.

Survey Profile

  • Surveyed: 2,000 UK residents aged 55+
  • Living arrangements: 66% with a partner, 27% alone, 21% with children or family
  • Retirement status: 55% retired, 16% full-time employed, 11% part-time

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