Today, consumers are less inclined to make large purchases and increasingly prefer to shop closer to home or work. Consumers began to value convenience and saved time, besides saved money. This new behavior pattern has become the driver behind the growth of neighborhood shops, infrastructural retail as a part of residential complexes and office centers. Hypermarkets are becoming less popular while the food delivery market is booming.
Most of retailers have already responded to changes in consumption and launched new small-size retail formats. The share of e-commerce in Moscow is significantly above Russia’s national average level (5%) and makes up 18% of retail sales. The penetration of net in consumer’s life is already making its adjustments into concept of new development projects and existing properties — the share of entertainment, food and beverage is on the rise in shopping centers around the world, including Moscow. Retailers continue an implementation of the omni-channel strategy — online services complement their brick-and-mortar counterparts, rather than force out.