The story of bourbon’s rebirth is the story of downtown Louisville’s renaissance and revitalization. The rising popularity of bourbon has generated a tourism boom which has impacted new hotel construction as well as new multifamily developments and retail amenities in the Central Business District and nearby sections of downtown. Several distillery experience locations in the areas of West Main Street, East Main Street, NuLu, Butchertown, and Phoenix Hill have transformed derelict old buildings into working distilleries and visitor centers, preserving the past while writing the newest chapter of Louisville’s story.