Pull your socks up for Pride
Displaying visual signs of support during World Pride Month - such as raising a pride flag or attending a pride event - are so important to demonstrate collective support for true LGBTQ+ Equality.
At CBRE our leaders wanted to do just that, in a creative and fun way. Following well-documented initiatives with laces in sport and construction, on Thursday 20 July, our Executive Leaders each wore a pair of rainbow socks for our campaign: “pull your socks up for pride”. Playing on the well-known analogy that we all need to put in that little bit of effort to create true equality for the LGBTQ+ community, but also for everyone who has or is suffering any kind of discrimination.
Ciaran Bird, Divisional President, Advisory Services, UK & Ireland comments:
“Discrimination has no home in CBRE or in our communities that we live and work in. This is a small, but significant gesture of leadership support for LGBTQ+ equality and equality in general during World Pride Month”