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location strategy & market entry

what we do

We work with international clients to understand what drives sales for their brand in existing locations, to aid future expansion.

For the existing portfolio, CBRE use multiple regression analysis to test over 200 variables for their contribution towards store sales. Regression analysis is a statistical technique used to understand the level of impact on sales that each particular variable has; such as complementary retailers, competition, market size and consumer demographics.

How you benefit

ASSESS AND SELECT THE MOST PROFITABLE TRADING LOCATIONS:

We are the only advisor who can bring together knowledge and data on consumer demographics, market size, retailer activity, turnover potential and real estate affordability. This combination allows us to provide you with the most accurate assessment of profitability and viability at country, city and store level.

IDENTIFY LATENT OPPORTUNITIES ACROSS A BROAD GEOGRAPHY:

Our ability to model and review the largest number of retail destinations across Western and Central Europe means that we can identify unexpected locations and opportunities for you. We also use local knowledge of future retail developments to spot locations which will become attractive in the longer term.

DELIVER THE MOST PROFITABLE STORES:

Because our consultancy team work hand-in-hand with our agency teams throughout Europe, we can ensure our country, city and street level recommendations are truly deliverable. Once decisions have been made on the target destinations, our cross border team will work with our market leading agents to negotiate and deliver the best stores on the best terms.

key contact

Nick Martel

Chief Operating Officer

Nick Martel

T: +44 20 7182 2340
nick.martel@cbre.com

 

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Latest Research

pdf United Kingdom Real Estate Outlook 2017
pdf Northern Ireland Bi Monthly Research Report November 2016
pdf United Kingdom Capital Markets – Monthly Index October 2016
pdf United Kingdom Prime Rent and Yield MarketView Q3 2016
pdf Northern Ireland Bi Monthly Research Report September 2016

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