Creative London: Pushing the Boundaries

London is one of the leading global centres for creative industries such as publishing, film, TV, media, computer programming and information services.

Over the past five years, the tech sector has seen significant employment growth with 24,500 new jobs added in Central London, reflecting 87% of overall employment growth by creative industries.

This has had a significant effect on Central London office space, with extremely high levels of take-up reinforcing traditional clusters and spilling over into new markets. The contribution of creative industries to the UK’s economy is set to increase in the coming years, with London at its epicentre.

The future of the sector will therefore have a profound impact on the Central London office market, and our report Creative London: Pushing the Boundaries looks at the who, why, where and when:

London's competitiveness as a centre for creative industries

Background to London's success as a cluster for the creative industries, and a comparison with other hubs such as Berlin and Paris.

Current and future locational trends

Looking at locational drivers such as cost, proximity to clients, connectivity and amenities; the breaking of traditional locational ties and the spread eastwards; the remaining desire from some tenants for more traditional corporate office space; and new creative locations.

The drivers and risks to future demand

Asking the question: is the tech boom sustainable? Can London cope with the expected growth, including supply of workers, fulfilling structural demand and coping with rising costs - and how will future demand impact upon office take-up in Central London?

How technological innovation, work and play are changing office workplace strategies

How far are flexibility of workspace, collaboration, and fit-outs a necessity for the creative industries - and will flexibility of leases come into play?

We interviewed a range of creative industries businesses for this report, including Warner Brothers, Google, Groupon, Hewlett Packard, YPlan, Recommind, TechHub and more. Download the report to find out what our interviewees think too.

Download the report here

Want to know more? Call us.

From media startup to global tech giant, our Creative London team works with tenants across the creative industries, advising on location, rents, leases, fit outs, and workplace strategy in key markets such as Old Street, Shoreditch and Farringdon, and up and coming destinations including Hackney, Dalston and Haggerston.

And because we know where the creative industries are going and growing, our office agency and investment specialists can bring this insight to landlords, investors and developers who believe that a strong position in the TMT growth story is critical to their success.

If you'd like to discuss what the findings in our report mean for you, please feel free to call us for a chat.



Dan Hanmer

Senior Director
CL - Midtown & Southbank Agency

Dan Hanmer

T: +44 20 7182 3646

David Fraser

Central London Capital Markets

David Fraser

T: +44 20 7182 2237

Phillip Howells

Executive Director
West End Agency

Phillip Howells

T: +44 20 7182 2648

Simon Calvert

Senior Director

Simon Calvert

T: +44 20 7182 2697

David Rees

Associate Director

David Rees

T: +44 20 7182 3196