London’s Future: Driving Growth Across Real Estate

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CBRE’s London series provides the insights and strategies you need to navigate one of the world’s most dynamic real estate markets. As the city continues to evolve through innovation and growth, we provide expert guidance and partnership to help you unlock new opportunities in this resilient global hub, a preferred destination for investors and occupiers alike.

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London’s Future: AI-Driven Office Demand

The next chapter in our London series: Understanding how AI‑led growth is shaping occupier strategies.
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London's Unique Appeal

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Critical for UK Growth

Cities are powering global growth, and London is no exception. From a UK perspective London is a critical driver for national growth too. In the 10-years to Q3 2025, Central London property investment has averaged £18.1bn per year, accounting for almost one third (32%) of the total UK volumes. We forecast London’s GDP growth to be 0.3% higher than the UK’s per-annum average and amongst the highest of the major European cities.
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International Capital Flows

London is the top global destination for cross-border real estate investment over the long-term, offering stability, liquidity, and long-term growth. Since 2016, international buyers from over 50 countries have completed on 62% of all property sales.
Source: CBRE Research and MSCI Real Assets, Q3 2025
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Diverse Talent Magnet

The London population is diverse and skilled therefore commercial occupiers – from major global retailers to innovative start-ups – choose to occupy London real estate. The market offers huge opportunity for companies choosing London, including deeply rooted networks, domestic growth potential and quality talent pool.
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Resilience and Growth

Cities are receiving major investments and undergoing structural changes which are reshaping property needs and creating new strategic opportunities. Uncertainty exists globally and London will need to continue to adapt, but it is well positioned to capitalise on growth opportunities, having already proven itself as a highly resilient market.
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Tech HQ Leader

London has a strong track record for hosting headquarter offices and flagship retail. Recent headquarter investment has exceeded that of many other major global cities, and in the last five years London ranked as the leading global destination for HQ investment in the software and IT services sector.
Source: fDi Markets, from the Financial Times Ltd 2025
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Local Market Dynamism

London’s submarkets are key to its character, and offer breadth of opportunity for both investors and occupiers looking forward.
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Shaping London's Future Together

London is a city full of prospects. Together, we can shape its future through our equation for opportunity: Demographics, Dynamism, and Decisiveness.

Discover the insights, connect with our experts, and discover how you can leverage London’s evolving landscape to achieve meaningful outcomes for your business.

Executive Summary

London is a principal destination for capital investment and a city rich in culture and industry firepower.

  1. Cities globally are driving economic growth. We forecast London’s GDP growth to be 0.3% higher than the UK’s per annum average and among the highest of the major European cities.
  2. The London market boasts fundamental attributes which appeal to both investors and occupiers, having built strong foundations, scale, and symbiotic clusters across all asset classes over time. Educational institutions, commercial success, and market vibrancy attracts global organisations and the world’s leading talent.
  3. London’s real estate consistently attract more cross‑border investment than any other major global city and offers attractive risk‑adjusted opportunities to deploy capital. We expect this to increase with the return of overseas buyers and more frequent large lot size transactions.
  4. Depth of business activity supports emerging sector growth and broad property markets. There is always uncertainty and new challenges ahead, but London’s diversity and liquidity supports its resilience.
  5. London’s submarkets are key to its character and capitalising on growth at the local level will be integral to unlocking future opportunity.
London’s Future: Driving Growth Across Real Estate

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Executive summary
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